My name is Jayadeep Thum, and Magnettic is a collection of writings and resources that explore ethical digital marketing patterns and techniques, and opinionated thoughts on the current state of digital marketing, content authoring and online communication.

Back in 2010, Magnettic was a collective of freelancers. We leased a two-storey building, called it North Pole and got to work on projects that we took up as a collective. The domain name had been dormant since 2012, and I’ve repurposed it into this blog.

I also write about WordPress over at wird.co/blog and about everything else on oddmint.com. As a freelancer who has been working remotely since 1999, I share my experiments and experiences with remote work over at wirk.cc/blog.